Conversion is a key metric for any business, and we can work with you build your capability to track, monitor and build decision making processes based on the data and information available in your business. Understanding the positive customer journeys whether you are a B2B or B2C business is paramount to your ability to grow your business profitably. We can add value to your business through analysis of your customers journeys’ and then support data capture to gain further detail around the interaction’s customers have with your business. Businesses that get this right quickly develop competitive advantage in their marketplace.
We can add value to your business through analysis of your customer journeys and then support data capture to gain further detail around the interactions customers have with your business. Businesses that get this right quickly develop competitive advantage in their marketplace.
Analytics is important for business decision making but should be collated into a message so one data point does not get more focus than is warranted. As we know business data is key for decision making and ensuring you are capturing all the data along the way is vital to creating more outcomes that lead to sales and profit growth. It is important to know which product sells the best and which has the best ROI when factoring in marketing spend. If you spend more on marketing a product than the net profit generated from the associated revenue, then this will lead to a loss and a negative cashflow. It may have been better not to sell anything.
We have spent many years supporting businesses with their Adwords conversion management and working with in-house or external Google managers, many of which are excellent at spending your budget but not delivering any conversion. They will say that it is down to your website, products, and user experience. Often campaigns are too generically optimised and waste important spend. We have overseen over 1mln GBP spent on Adwords with small and medium sized businesses and have helped them save considerable money through enhancing their campaign approach. Through analytical work with your team, we can generate a better internal understanding of how to manage the whole process and save costs over the long run.
KPI have many acronyms and more data and information points than often people know what to do with. Google Adwords and Analytics, offers you thousands of ways to slice and dice your data. The real skill is to identify the key data points and bring them together as information into a business dashboard and then have consistently and timely reporting for decision making.
Every business will have some similar KPI and some specific. KPI should be used to validate decisions and seek to identify positive outcomes and then increase the number of positive outcomes while reducing the number of negative outcomes. Over time this will lead to business growth due to the rate of positive vs negative outcomes experienced. In time this will develop into competitive advantage as you have an eco-system allowing for expansion in a way that allows clear analysis of success alongside a method of execution to improve outcomes.